PRESENTATION GUIDELINES FOR ARTISTS (as per 01/20/02—Installation Team)
WORKS ON PAPER
Please present framed, wired with screw-eyes, labeled & ready to hang.
Mats: Use white archival mat board. Many different shades of white are available—cool white, warm white, antique white, bright white, etc. match the tone of the mat to the work. Mats should be clean and cut with crisp sharp corners.
Frames: Use a simple design, with neutral color (wood is good), non- shiny surface. Do NOT use "fast" or "clip-on" frames. Do NOT use saw- tooth hangers. Place screw-eyes _ to 1/3 of the way down from the top.
Glazing: Use glass or plexiglass. Plexi Is preferred for larger works.
Labels: Attach label to back of work, listing: artist, title, medium & price. Members can use the tie-on tags the gallery provides.
WORKS ON CANVAS OR PANEL
Please present wired with screw-eyes, framed or unframed, ready to hang. Work which requires assembly or special installation must be handled by the artist.
Canvas or linen: Use a good grade of fabric. Trim edges in back for neat presentation if work were to be turned over for inspection by prospective buyer. Use sturdy stretcher bars. Staples should be on the back of the work if work is unframed.
Frames: As described above (works on paper), simple design, neutral tones, non-shiny surface. Wood is a good choice. Be sure the width of the frame is in proportion to the size and shape of the work.
FRAMING HARD TO INSTALL IN GROUP SHOW ENVIRONMENT
Shiny white, black, gold silver, colored metal. (Brushed metal is okay.)
Linen inserts inside of a wooden frame.
Bright-colored wood or metal frames.
DIGITAL ART VS DIGITAL REPRODUCTION GUIDELINES
(as per 3/21/06 board meeting)
A distinction is made between digital art and digital reproduction print.
Digital art: Digitally produced images whose creative intent is the direct result of manipulation of computer files to create an image for presentation, (e.g. an archivally printed, editioned digital rendering of a photograph, a photographic montage, or any digitally manipulated image).
Digital reproduction print: An archival ink jet print that is a direct copy through any of various means (scanning, photographing) of an art image (pastel, watercolor, painting, etc. whose original generation was not digital) that is then reprinted in quantity as a reproduction copy.
Both digital art prints and digital reproduction prints can be printed as multiples, and may be limited to editions of some determined number by the artist or production agent.
RULES FOR DISPLAY OF DIGITALLY REPRODUCED PRINTS
Digital reproduction prints will be displayed in the gallery in a separate bin and the bin will be labeled so as not to confuse our customers, who may not as easily delineate between fine art original works, editioned or unique, and the digital reproduction copies.
All digital reproduction prints must be individually labeled as such.
A certificate of authenticity must accompany each copy. Each copy is to be numbered as part of an edition.
The artist must use archival methods, and document the process/equipment by which the print was produced.
The gallery staffer will help to educate any customer purchasing a reproduction digital print so that they understand it is not a fine art original.
Digital reproduction prints are not to be displayed framed on gallery walls.